Pharmacenter Top Trends in the Supplement Manufacturing Industry for 2024


Welcome, buyers, brand owners, managers of innovative supply chains, and private label project managers! We are excited to share with you the top trends in the supplement manufacturing industry for 2024, as observed during our attendance at the SupplySide West 2023 in Las Vegas and the PLMA’s 2023 Private Label Trade Show in Chicago. At Pharmacenter, we specialize in various dosage forms like gummies, softgels, capsules, and tablets, making us well-versed in the latest developments in the industry. So, let’s dive into the trends that will shape the supplement manufacturing landscape in the upcoming year.

Section 1: Plant-Based Supplements Take the Spotlight

One of the most prominent trends we noticed at both the SupplySide West and PLMA’s Trade Show was the increasing popularity of plant-based supplements. Consumers are becoming more conscious about their health and the impact of their choices on the environment. As a result, there is a growing demand for supplements made from natural and sustainable plant-based ingredients.

Plant-based supplements offer several benefits. They are often free from common allergens like dairy, gluten, and soy, making them suitable for a wider consumer base. Additionally, plant-based supplements are rich in nutrients, vitamins, and antioxidants, enhancing overall well-being. Moreover, they align with the rising trend of vegan and vegetarian diets, catering to individuals who prefer plant-based lifestyles.

This surge in demand for plant-based supplements presents an excellent opportunity for buyers and brand owners to expand their product portfolios. By incorporating plant-based options, companies can tap into a growing market segment and cater to the evolving preferences of health-conscious consumers. Moreover, partnering with a supplement manufacturer like Pharmacenter, specializing in various dosage forms, ensures both high-quality products and a streamlined manufacturing process.

Section 2: Personalization and Customization for Targeted Health

The second trend that caught our attention was the increasing focus on personalization and customization in the supplement industry. Consumers are seeking products tailored to their specific health needs and goals. This demand for targeted health solutions has paved the way for personalized supplements.

Personalized supplements are designed to address individual requirements, taking into account factors such as age, gender, lifestyle, and existing health conditions. By leveraging advancements in technology and data analysis, supplement manufacturers can create unique formulations that cater to each customer’s specific needs. This level of customization not only enhances the effectiveness of the supplements but also fosters a deeper sense of consumer loyalty.

As buyers and brand owners, it is crucial to recognize the significance of personalization and customization in the supplement industry. By offering personalized supplements, you can differentiate your brand and establish a strong connection with your customers. Pharmacenter, with our expertise in various dosage forms, can help you develop and manufacture personalized supplements that meet the evolving demands of today’s health-conscious consumers.

Section 3: Innovative Delivery Systems for Enhanced Absorption

The third trend we identified revolves around innovative delivery systems for supplements, specifically focusing on enhancing absorption rates. Traditional dosage forms like capsules and tablets have limitations when it comes to bioavailability, meaning the body’s ability to absorb and utilize the active ingredients. To overcome this challenge, supplement manufacturers are exploring new delivery systems.

Gummies and softgels are gaining popularity due to their improved bioavailability. Gummies, with their appealing taste and texture, make it easier for consumers to incorporate supplements into their daily routine. Softgels, on the other hand, offer better absorption rates and protect sensitive ingredients from degradation. These innovative dosage forms ensure that the active ingredients are effectively absorbed by the body, maximizing the benefits for the consumers.

By embracing these innovative delivery systems, buyers and brand owners can offer supplements that provide superior efficacy and customer satisfaction. Pharmacenter’s expertise in various dosage forms, including gummies and softgels, positions us as the ideal partner to help you capitalize on this trend. Together, we can create supplements that not only deliver optimal results but also enhance the overall consumer experience.


As we wrap up our exploration of the top trends in the supplement manufacturing industry for 2024, we hope you are as excited as we are about the possibilities that lie ahead. The rise of plant-based supplements, the demand for personalization and customization, and the focus on innovative delivery systems all present unique opportunities for buyers, brand owners, managers of innovative supply chains, and private label project managers.

At Pharmacenter, we understand the importance of staying ahead of the curve and adapting to industry trends. As a specialized supplement manufacturer with expertise in various dosage forms like gummies, softgels, capsules, and tablets, we are committed to helping you navigate these trends and seize the opportunities they bring. Let us partner together to create innovative, personalized, and sustainably sourced supplements that will delight your customers and drive your business forward.

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1 thought on “Pharmacenter Top Trends in the Supplement Manufacturing Industry for 2024”

  1. Good Morning and Happy New Year.
    We will like to receive sample and price list of the 2024 supplement trends.
    Also we need sample for the Vitamin E & Aloe Vera.

    Thank you,

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